The ICC cricket world cup 2011 logo was unveiled yesterday in Mumbai. Designed by Australian creative firm Witekite, the logo is intended to reflect the spirit of cricket in the hosting nations India, Pakistan, Bangladesh, Srilanka.
The unveiling was attended by some senior officials and some of the cricketing legends Micheal Bevan, Aravinda de Silva, Clive Lloyd, who led the West Indies to victory in the first two editions in 1975 and 1979, Dilip Vengsarkar and Balwinder Singh Sandhu.
The event logo story - a celebration of cricket
The crowd is part of the action, hands up and cheering and shouting for their heroes. The circular shape makes a cricket ball hurtling down the pitch, seam up. Different player silhouettes and the crowd form a pattern around the seam.
The green seam indicates the one day ball and the green of the pitch and ground. The players and crowd surround this with motion and activity. The colours and figures on each side of the ball represent the event host nations coming together along with the world of cricket.
The colour and movement creates a festival, players and fans coming together from around the world to celebrate cricket in the sub-continent.
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